Boston Scientific

HEARTLOGIC

For physicians and patients alike, managing heart failure is a physical, logistical and emotional burden. Doctors are always seeking better ways to provide more effective care and HeartLogic® offered a cutting-edge device with a stunning accuracy rate.

This campaign capitalized on the results of clinical trials — statistics, outcomes and all kinds of big academic words I had never used before — without losing the emotional side of being able to deliver more proactive life-saving care.