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LONG-FORM CONTENT

It’s become the next shiny advertising object for brands wanting stronger connections with their audiences. “Everyone’s doing it” is definitely an understatement, but that doesn’t mean everyone is doing it well. 

My goal is to ensure that the content we put out there actually matters to foodservice audiences — a unique and proprietary take on what’s happening in the food industry. For me, it’s all about NOT sounding like an advertorial and truly standing out in a sea of content sameness.