Lunds & Byerlys
LUNDS & BYERLYS & …
At a time when big box stores can make the grocery shopping experience feel overwhelming and impersonal, we helped L&B differentiate themselves by focusing on the company’s most valuable asset: their employees. And, of course, the food.
In addition to television and radio, we made the digital experience more personal with geo-targeted messages from individual stores. This helped Lunds & Byerlys better connect with potential shoppers and offer real-time solutions based on traffic, weather and more. Best of all, the response surpassed industry averages significantly.