Jennie-O

FLIPPING THE BIRD

Turkey is a tough commodity to sell. The consensus among operators is that it’s boring, only makes sense for the holidays and doesn’t inspire creativity the way beef, chicken and pork do. We set out to change the conversation around turkey and make it something that operators and diners crave. All with one little unexpected phrase.

Flipping the Bird (conversation) is how Jennie-O’s introduced their bold new look, feel and all kinds of recipe inspiration.