Truvia
MOTHER NATURE #OWESMEONE
Since the food industry is already saturated with messaging that celebrates the goodness of nature, we decided to take a different approach. One that points out why Mother Earth might actually owe us a little something. (Yep. That's right.)
We positioned the stevia plant as the perfect restitution for any natured-related mishap. The result was a playful and relatable way to build awareness and share samples of one of Mother Nature's greatest gifts.
To encourage trial and continue the fun, we asked people to use #owesmeone whenever Mother Nature made their day a little more difficult. Anyone who posted a photo or video could receive a free sample.
Okay. I’m giggling over the look of that ancient Instagram platform. Then again, these little ads are on the older side. Like 2016 old.
